![]() ![]() What do you want your audience to understand, think, feel, and do after viewing your infographic? 4) What are the key barriers to communicating your key message? Infographics can be used on a wide variety of platforms.Īre you going to make infographics for your Instagram profile, a news website, or your blog? Are you considering a leaflet or a poster in your school cafeteria? 3) What is the key message you want them to take away’?Īfter figuring out your audience persona and your preferred medium, identify the key messages you want to communicate in your infographic. There are other variables to consider, such as familiarity with your infographic content and the amount of time they need to spend in reviewing your infographic to comprehend your message fully. Keep in mind that your potential readers are more than just “a 50 year old with diabetes”. Let’s say that you’re creating an infographic on how to manage diabetes through lifestyle changes. The first step is to understand your intended audience.Īt this point, ask yourself the following questions: 1) Who is your audience? Step 1: Get to know your target audience. With that said, let’s get to the fun part – making your infographic using our free infographic maker tool. ![]() They’re also versatile - marketers use infographics to improve website authority while teachers use them for almost any subject. The basic infographic structure has the following components:Ĭustomize and download this infographic templateįinally, it’s worth noting that infographics are one of the most socially shared forms of content. The video below briefly talks about infographics and why they’re the ideal medium if you want to simplify information for your audience. Now, let’s get started! What’s an infographic by the way? We will not tackle complex data visualizations that are best left to data visualization experts such as Flowing Data and Cole Knaflic. This guide is for people who don’t have a design background and will focus on making infographics to simplify information for a general audience. What to expect from this guide to making infographics Here’s the good news - you’re about to read a detailed (but not dull, we promise!) guide to making your infographic using our infographic maker tool. How long will it take you to make an infographic by yourself? Should you even DIY (do it yourself), or are you better off hiring a designer pro to make one for you? ![]() You’re also curious if you have to download software on your computer so you can make your visual graphic from scratch. There’s no shortage of resources on infographic creation out there, and it can be overwhelming at first glance. When it’s time to make an infographic, you’ve probably turned to the Internet. ![]()
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